[소셜밸류=박완규 기자] Freshour Inc.'s pet bespoke nutrition service, Barf Dog, garnered significant attention in the pet industry by selling out all of its products at the 2024 Mega Zoo (K-Pet Fair).
At the event, Barf Dog showcased its entire product lineup, including new cooked pet food and the popular uncooked pet food series, drew attention of the pet owners.
In particular, interactive events such as cooked pet food tastings and soup samples greatly increased customer participation, leading to impressive results. One customer who sampled the cooked pet food on-site commented, "My dog loved it so much that I decided to buy it right away" expressing their satisfaction.
Additionally, Barf Dog hosted various events focused on customized uncooked pet food and healthy toppers. Among them, a promotional offer allowing customers to freely choose and purchase uncooked pet food and toppers received a strong positive response.
With the enthusiastic feedback, by the second day of the fair, a notice indicating that all products were sold out was posted at the Barf Dog booth, and many customers expressed their disappointment.
A company representative stated, "Through this exhibition, we confirmed the strong customer trust in our products and the growing demand for customized pet diets" and added, "We plan to meet customer expectations with our subscription service and upcoming new product releases."
In addition, a booth representative explained, "Customers were deeply impressed by the freshness and customized solutions offered by Barf Dog" shedding light on the reason behind the sell-out success.
Barf Dog has been gaining recognition in the pet food market by expanding into fresh food categories, such as uncooked pet food and cooked pet food, moving away from the traditional dry food-centered market. Its strength lies in providing customized solutions for pet health, and through this fair, Barf Dog not only enhanced its brand credibility but also solidified its leading position in the uncooked pet food market.
A Barf Dog representative commented, "The pet fair provided a great opportunity to meet customers directly and gather valuable feedback" adding "We will continue to focus on developing products that promote the health and happiness of pets."
Following the pet fair, Barf Dog plans to expand its subscription service and strengthen its new product lineup, to further broaden its customer base.
Meanwhile, Freshour is set to go beyond food provision by venturing into pet care services. Specifically, they plan to use microbial NGS analysis to accurately assess the gut microbiome of pets and offer tailored dietary solutions based on the findings. This approach will propose diets optimized for each pet's health and nutritional needs, enhancing customer satisfaction.
Furthermore, Freshour is launching a nationwide Pet Science Project to collect and analyze pet health data, contributing to the scientific advancement of the domestic pet food and care industry. Through this initiative, Barf Dog aims to spread scientific approaches to pet health and establish itself as a brand that grows alongside its customers.
[저작권자ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
