[소셜밸류=박완규 기자] Freshour announced that its BARFDOG brand has signed a strategic memorandum of understanding (MOU) with NGeneBio on the 10th.
The partnership aims to provide innovative services to pets and their owners by analyzing pet health data and offering customized natural food solutions based on this information.
Especially, as part of this agreement, Freshour will launch a large-scale national pet science project involving 3,000 pets.
The project will be the world’s first and largest pet healthcare project, aiming to collect and analyze pet health data and provide tailored natural food and healthcare solutions based on the findings.
Additionally, an AI-based disease diagnosis model will be developed using standardized data from the largest microbial communities. The model will allow for disease diagnosis, ultimately offering pet owners scientific and systematic health management methods, while leading a new paradigm in pet healthcare.
BARFDOG, operated by Freshour, prioritizes pet health and provides customized natural food made with fresh meat and vegetables after AI-based healthcare diagnostics. Through the partnership, BARFDOG will integrate NGeneBio’s advanced technology to further refine and develop its natural food solutions into more precise, scientific, and bespoke services.
Freshour plans to integrate the data accumulated from the project into BARFDOG’s algorithms to design natural food suitable for the health of pets and build data-driven healthcare solutions.
The solution will allow pet owners to manage their pets’ health more accurately and systematically, and BARFDOG is expected to strengthen its position in the digital healthcare diagnostics and personalized natural food market.
With the collaboration with NGeneBio's, Freshour aims to advance pet health management solutions and provide differentiated services based on health data to customers. The collaboration goes beyond simply offering natural food by combining scientific data with natural food to improve the well-being of the pets and offer concrete and practical health management solutions to pet owners.
Im Kyung Ho, CEO of Freshour, stated, "This partnership will be a revolutionary turning point for BARFDOG to manage pet health based on data and provide customized natural food," adding, "Through the world’s first large-scale project involving 3,000 pets, we will rise as a global leader in the pet healthcare field."
Through this large-scale project, Freshour and NGeneBio will focus on collecting and analyzing pet health data to provide customized solutions for pet owners. This approach aims to scientifically diagnose pet health while integrating it with natural food solutions, ensuring higher satisfaction for customers.
Freshour promised to continue researching and developing personalized natural food solutions and healthcare services for pets centered around BARFDOG, presenting innovative and sustainable health management methods for both pets and their owners.
[저작권자ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
