[소셜밸류=박완규 기자] The solution that manages the entire concert planning process, from organization to ticket payment settlement, will be introduced.
On the 29th, Maskit announced that it will launch ‘Qless Production’ in collaboration with CJes Studios.
As a comprehensive solution that covers the entire concert creation process, Qless Production is designed to manage everything from planning to payment settlement.
The main services include, ▲ concert planning and consulting, ▲ poster design and promotional videos production, ▲ venue rental, ▲ SNS media marketing, ▲ mobile ticketing, ▲ a digital ticket verification system, ▲ stage set up, ▲ on-site management support, and ▲ ticket revenue settlement.
With ‘Qless Production’, project managers can handle the entire workflow through a single login, without needing to access multiple platforms. In particular, the AI-based dashboard helps them manage the entire concert process.
The mobile ticket solution from Maskit offers QR-based ticket verification system that manages entry and exit of visitors in real time, minimizing disruptions at the concert and ensuring safe entry. In addition, the data collected by the verification system provides customized marketing insights to concert host as it is integrated with customer relation management (CRM) system.
The AI-based data analysis system, one of the main functions of the service, uses production companies’ specialized data to provide simulations and guides related to sales, marketing, creation and promotion. It contributes raise the decision-making accuracy by providing objective data, such as expected audience numbers, revenues projection based on ticket prices, marketing channel efficiency analysis, and optimized promotion strategies.
The service not only provides optimized solutions for managing a festival and local culture art centers, but also contributes to ESG management by reducing paper ticket usage to protect the environment and promoting digital transformation to revitalize the local cultural industry.
Maskit is set to showcase its ‘Qless Production’ at KoCaCa art fair, hosted by Korean Culture and Arts Centers Associations, to art and culture center operators from across the nation this coming June. It aims to expand its service to various genres including local stadium events, festivals, concerts and musical.
Bae Hoyeon, the CEO of Maskit said, “I wanted to improve the environment where event planners can spend more time on content creation rather than administrative tasks and management. Traditionally, each stage, such as concert planning, poster design, ticket issuance, promotion, marketing and payment settlement, required different partners and platforms. Now, all of these processes are streamlined into a single platform, eliminating the inconvenience.”
The CEO also added, “Event planners have made decision based on their experiences and instincts. Now, their decision-making process from the early stages of event planning could become more scientific and systematic through AI-powered data analysis.
Officials from CJes Studios said, “We have designed an optimized solution in collaboration with professionals who have been involved in the entire concert planning process. We hope the solution enables event planners to focus more on content creation, since it streamlines all the fragmented processes.
Meanwhile, ‘Qless Production’ will begin accepting registrations for the beta service in May. In mid-May, production companies will be selected and supported in their creation. Companies planning events for the end of June or mid-July are eligible to apply. Since the application is on a first-come, first-serve basis, it may close earlier than expected.
Pre-registration will also be available before the service launch. Promotional prices will be offered to pre-registered users.
The service officially starts on June 1st and will be available for concerts where ticket sales are open. While poster design, promotional video creation, SNS promotion, and ticketing service are free of charge, designing stadium and venues rental incur costs.
[저작권자ⓒ 사회가치 공유 언론-소셜밸류. 무단전재-재배포 금지]
