[소셜밸류=박완규 기자] On the 15th, Sinor announced the launch of ‘Si-Love Dating’ app, a matchmaking service for middle-aged and senior individuals.
It is a customized dating service for middle-aged and senior individuals, reflecting the growing trend of couples cohabiting or marrying at a faster pace – moving beyond the traditional concept of free love.
Sinor operates ‘Si-Love’, the leading domestic senior dating app in Korea, with over 100,000 users. Through a deep understanding of middle-aged and senior individuals, combined with data-driven technology, the company aims to deliver more refined services to its users.
Responsible for managing key factors related to marriage for middle-aged and senior individuals, ‘Si-Love Dating’ thoroughly reviews sensitive aspects such as marital status, financial condition, and health
Since users undergo a thorough background check during the registration process, it enhances trust among members, supporting them to maintain transparency with each other even after marriage.
Additionally, since the middle-aged and senior individuals have more firmly established values and preferences compared to younger generations, the app supports better partner matching by enhancing the collection of users’ values and personalities and analyzing their internal factors.
It also offers one-on-one marriage consulting program, where users meet with psychologists as well as legal and financial experts to help reduce the psychological burden for those who have been distant from dating or interacting with the opposite sex. The program provides practical and detailed advice to participants, helping them navigate real-life situation and manage their emotions.
Additionally, it runs program that support users in areas such as personal styling, communication skills and confidence building. It also regularly hosts networking event that resemble parties, where users who are hesitant to meet the opposite sex individually can interact more comfortably.
Kim Min Ji, the CEO of ‘Sinor’ said, “Dating and marriage are a very important decisions for middle-aged and senior individuals to make as they mark the beginning of the second phase of their lives. Sinor will be there as a reliable partner until the end and will continue to promote the expansion and improvement of its service to meet their various needs.”
Meanwhile, as part of the launch event, ‘Si-Love Dating’ is offering rewards to users who make reservations, along with a coupon worth KRW500,000 for a consultation, which is provided to the first 100 users on a first come first served basis, as well as image care device from LG Household & Health care.
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